Yearbook Brand Guide

For the 2025 yearbook design, our year was seperated into six competing teams. Each team was competing against each other to get their brand guide chosen for the 2025 yearbook spread. My team ultimately ended up winning the competition.

Each team created a comprehensive brand guide that will influence the design direction of the 2025 yearbook. The guide included the brand’s visual identity, a mood board, a sample spread, and a clear concept. Key elements that were addressed in the guide included colors, typography, photography style, graphic elements, rules for Photoshop, and specific guidelines on how to use photography and graphic images, along with any variations.

A siginifcant challenge that was presented during the making of the brand guide was how to place the names of each student in the yearbook, as every student had a desginated amount of space for the place of their names and some students had exceedingly long names that could beyond the desginated boundaries. It was important that both the long and short names were both presented in an equally aesthetic manner, without any student having to settle with a less than average compromise.

The solution we came up with was to insert an image of an old school theatre board right next to the student's name. This way, the student's name would be framed with an image, regardless of thing length of their name, mainting consistency among the different pages of the students. Additionally, space was added on top of the page to leave extra room for longer names.